The site architecture is the structure of the pages and the program part of the site. It includes site navigation, a network of links, bread crumbs, category pages, site map files, and so on.
Working with the structure is one of the SEO techniques, which affects the work of users with the site and its perception by search robots. Competently built architecture directs users and bots to important pages, helps them find what they are looking for on the site. In this article, we will take a closer look at 3 simple tips for improving the site's architecture.1. Meet user’s needs
This is the golden rule of working with structure. When working with links and navigation, you need to answer three key questions:
- -What are users searching for?
- -What is important to them?
- -How are pages related to each other?
If the site is successfully built, the users will be able to solve their problem as quickly as possible and find what they need on it. When pages are logically linked, search engines can better understand and rank each page. All decisions on the restructuring of the structure must be made on the basis of data on-site visits and analysis of its resource.
Analyze and determine:
- which pages have more traffic;
- which are more similar to user requests;
- what pages face longer interaction.
Pages with high performance on these parameters should be more noticeable on the site. Pages with lower results are probably not so important. For example, if there are few transitions to the “About Us” page, when it is highlighted in the header and occupies an important place in site navigation, then most likely it is not so useful to customers.2. Simplify architecture
Under the notion of flat architecture, we understand the structure of the site where you need only a few clicks to move from the main to any internal page you need.
Many optimizers use the “three-click rule”: no important page on the site should be more than three clicks away from the main page or another page with high authority. The fewer clicks you need to get to the page, the easier it is to find, and the closer it is to the main page, the more important it is.
This is not a rule, but a recommendation. There may be situations in which the rule of three clicks is meaningless. But it is better to try not to place important pages far from the main one.3. Use hub pages
Hub pages are important overview pages with a common topic or category that combine subcategories and detailed topics into one.
Why do we need hubs:
- They make it clear what the topics are in this section.
- Answer questions that users may have.
- Include a link to important subtopics and product categories.
- They are more user-friendly than general category pages.
- Make the topic meaningful.
It is better when there are many relevant links to the hub page so that they can transfer the weight of the links to the subtopics.
Category pages are often hub pages in their own right because they often already contain many natural links. Place on these pages additional information, in addition to the list of subcategories or articles and products, put links to relevant pages that will help the user.
It is much easier than it seems at first glance, much more easier than finding single women for marriage.